Five amazing benefits of banner marketing for online businesses
Technology is powering online businesses and buyers, equally and unprecedentedly. It is bridging the gaps between customers and brands and offering the ease of doing business.
For instance, it has become effortless to design and create affordable apps with mobile app creators without writing a single line of code. Same goes for setting up eCommerce or blogging websites.
However, the technicalities alone cannot provide a wholesome experience to your customers. The usability must be coupled with great aesthetics, in order to provide a complete and satisfying experience to your customers.
Banners can play a decisive role in increasing the aesthetical power of your online marketing and communication initiatives. Stay with us till the end and find out how!
Banner Advertising: An Introduction
Banner advertising refers to the use of a quadrangular graphic display that stretches across the top, bottom, or sides of a website page, app screen or the feed of any other online platform.
The banners may be specifically placed as ads and marketing tools or can also be used just to endorse and idea or message without necessarily coming across as an advertisement.
You may use banners in more than one way. For instance, this may include:
Banner on website landing page
Banner on app home screen
Banner ads on social media platforms like YouTube
This list can go on and beyond as per your creativity, scope and budget. Banners are present everywhere online and you can use them to market your online business.
Suggested Read: The complete guide to UX terminology – All the design jargon professionals should know
Benefits of Banner Marketing & Advertising
Banner marketing and advertising has multiple advantages. Whether you run banner ads on your website, app or social media platforms or simply use it for conveying a marketing or sales message, it can be highly beneficial.
Let us explore some noteworthy benefits and know more about it:
#1: Affordable to plan and execute
Banner ads are one of the most affordable to plan, create and execute. All you need is a great artwork with relevant CTAs or links, and you can proceed to place it on one or more platforms of your choice.
#2: Increase brand awareness
Banners are also used by brands to create awareness about a brand idea. You may convey messages, concepts, etc., or share the news of new product arrivals, deals, discounts, and more.
#3: Sustainable and effective in nature
A banner is more likely to make an impression on a customer’s mind and stay with them for a longer time as compared to other marketing elements. Hence, a banner may turn out to be a more effective means of communication and marketing.
#4: Boost engagements and conversions
People are more likely to click on a button on a highlighted banner. The banner can help drive more engagements and conversions by placing the prominent content separately, without disturbing the harmony and presence of other contents on the screen real estate.
#5: Drive traffic to other platforms
You can also use banners to redirect your traffic to a page, screen or platform of your choice. For instance, a banner ad on your website, may lead visitors to app stores where they can download your app.
Suggested Read: Popular mobile app marketing techniques - The complete guide to success
Wrapping Up!
That was all about banner marketing. As discussed above, it is a crucial element that adds more value to your website page, app screens and other platforms.
As an online business, you must design an app that has the perfect aesthetics, including a banner that inspires engagements and conversions.
If you are looking for an easy solution to build your app, personalize the design and publish it for Android and iOS, then sign up for AppMySite online app builder.
Explore the platform thoroughly and learn all about mobile app building, designing and marketing. Enter the mobile-friendly market with ease and steer your business to a wholesome success.
How to choose the right influencer for your mobile app marketing campaigns
The online market today is being ruled by and driven by mobile devices. It is the age of smartphones and digitalization and very brand must cash upon both these assets, in order to ensure wholesome success.
Evidently, as more brands are entering the mCommerce realm, the competition is also increasing. While it has become easier to create apps with mobile app builders, the real challenge lies in earning users.
While there are many popular mobile app marketing techniques that you can use, today our discussion is centered around influencer marketing.
So, embark on this journey with us and discover about the popular kinds of influencers. Choose the best for your marketing campaigns and steer to success with ease.
Suggested Read: Popular mobile app marketing techniques - The complete guide to success
Types of influencers you can choose from
Influencer marketing has emerged as a popular alternative to extravagant advertisement practices. It has become highly popular and relevant in the age where most of the audience is present on social media.
You can choose influencers that suit your brand image and goals. Broadly, influencers can be segmented into the following categories:
#1: Mega influencers
The first in this list are the influencers who enjoy their celebrity status and often have this larger than life appearance in the mainstream media. Their followership strength usually goes beyond a million.
If you have a big budget and desire a widespread reach for your app marketing campaign, you can choose mega influencers. They are best suitable when your mail goal is mass propagation of an idea, rather than earning conversions.
#2: Macro-influencers
Macro-influences usually enjoy a good number of followership that ranges somewhere between 500,000 to 1 million. This usually includes TV personalities, eminent personalities from various disciplines like sports and games, art and literature, and more.
If you are hiring macro-influencers, then make sure that their prominent followership demography is similar to your targeted audience criteria. This will lower the existing gap between reach and engagement that otherwise affects this group of influencers.
#3: Mid-tier influencers
Mid-tier influencers, unlike the previously discussed macro and mega influencers, do not enjoy a celebrity status. However, they still enjoy their stardom among their trusted and loyal followership that usually ranges between 50,000 to 500,000.
Instead of running full-fledged advertisement campaigns, you can run small-scale ads that are concentrated on the area of your targeted audience. Mid-tier influencers enjoy immense respect and trust, and you can capitalize on it.
#4: Micro influencers
Micro-influencers have a direct connection with their followers that usually ranges between 10,000 to 50,000. This makes them absolutely powerful and suitable for small businesses that aspire to make a remarkable impression on a limited budget.
The campaign need not be pompous but effective, concentrated, and clear. It is best suitable if your budget is small and your targeted audience can be reached using only one influencer. Go for regional influencers or influencers that identify with your niche and brand goals.
#5: Nano-influencers
Nano-influencers are actually the budding influencers who enjoy a small scale reach and popularity with less than 10,000 followers or so. However, even that number can be quite effective for small brands. While their reach is low, the engagement rate is actually pretty good.
Which implies, that the reach to conversion ratio is amazing. While macro influencers can propagate your idea to lakhs of people, only a few of them are likely to convert. Whereas, if you go with nano-influencers who will propagate your idea to some hundreds of thousands of people, most of them will convert due to a more personalized, intimate and trust worthy approach.
Read in detail: A to Z of influencer marketing for promoting your mobile app
Need an affordable app building solution?
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Five benefits of blogging that small businesses can reap
The blogging industry is growing, expanding and strengthening like never before. Bloggers have emerged as full time professionals and content truly is becoming the king.
However, unlike popular opinion, blogging is not just for food connoisseurs, travelogue writers or creative content creators. It is equally beneficial for eCommerce businesses as well.
Many brands are backing up their content promotion and marketing initiatives with extensive blogging. Technology and digitalization are further advancing these initiatives.
You can start a blog and turn it into an app with ease. You can make your own app with AppMySite for your eCommerce website as well, and then add blogs to it.
Suggested Read: WordPress to Mobile App: How to turn a simple blog into a native app?
You can read the blog suggested above and know more about the same. But let us first get to the point we are here for. Stay tuned with us and know the benefits of blogging.
Know how blogging can boost your business
Blogging can help your business and give it a boost. Discover some of the benefits as discussed below, and make blogging a part of your regular marketing activity.
#1: Ramps up your SEO efforts
As a small business with limited resources and workforce, getting online visibility is your only ticket to success. This visibility can be gained only if your SEO efforts are on point.
Hence, blogging becomes essentially crucial for your business. It can give a boost to your SEO (System Engine Optimization) efforts and enhance your online ranking and visibility.
#2: Informs and educates customers
As a small business or new initiative, you may need to communicate your brand ideas and product details to customers. You can use blogs to inform and educate your customers about the same.
Write detailed explanatory articles related to your industry niche that turn out to be helpful for your buyers. You can use online tools to search for trending topics and write on them.
#3: Solves anticipated queries and issues
Customer grievances, queries and feedback are a part and parcel of any industry today. However, dealing with them on a limited workforce can be quite a challenge.
Besides, FAQs cannot solve detailed queries. You can use blogs to provide solutions to the anticipated queries and issues in advance. Every time a customer raises a query, you can redirect hir towards the article.
#4: Serves as a point of reference
Your blogs can provide some food for thought or serve as a point of reference for prospective customers. It can help them make informed purchase decisions.
This in turn makes it easier to push them above in the purchase funnel. Basically, your blogs can work as a sales representative for your potential buyers, and make necessary sales pitch without explicitly stating so.
#5: Builds an extensive brand image
Blogs can help build your brand image and authority. It aids your marketing and promotional activities to a great extent. You can also enable readers to share your article.
Share the articles and blogs on your social media platforms. In fact you can share snippets and add links to detailed articles for interested readers.
Every business needs an app today!
Whether you run a business or you are an independent blogger, having an app is a must for every brand today. As most of your potential customers spend their time on mobile, that is the best way to reach them.
So, whatever your initiative is, do not forget to complement it with an app. Sign up for AppMySite online app builder and build an app to offer mobile accessibility to the buyers, readers, customers, and consumers.
Create, customize, and test your app for free and proceed to publish it for Android and iOS. Enter the app market and make your brand future ready!
Four tips to enhance offboarding experience and regulate app churn
No one starts a mobile app with the thought of perfecting the offboarding experience. Whether it is superstition or sheer hesitance, businesses don’t like focusing their energy on helping users leave the app.
Who can blame them? No business likes seeing a customer leave.
And yet, it is crucial to streamline the offboarding experience of an app user. It helps regulate app churn while helping businesses learn the different areas they can improve in.
It is very easy to create an app with an online app builder and go live on Google Play and App Store. The real challenge is optimizing user experience in every part of the app.
The following sections cover some tips you can use to enhance your app’s offboarding experience. The points will also help you see the need to improve your offboarding experience as well.
#1 - Offer an easy way out
App churn is a reality.
While running an app business, you naturally want to avoid churn at all times. This will even drive you towards making it difficult for your users to leave.
This strategy is very popular in the telecom space. Many customers plan to switch to a new ISP but are eventually turned off by the extraneous process.
People rarely want to spend half an hour talking to a customer care executive about cancelling a connection.
Telecom companies thus manage to regulate churn by making it difficult for customers to leave.
This tactic cannot work for mobile apps. Firstly, it is very easy for people today to uninstall an app. It literally takes 2-3 seconds to uninstall an app.
There is thus no point in focusing on mechanisms to stop uninstalls on a tactical level. You should thus focus on simplifying unavoidable app churn.
#2 - Ask for a reason. Provide a solution
Let’s assume a user has decided to uninstall your app. The process itself is very easy for the user.
The next step is the follow-up email. This is where you reach out to churned app users and ask them for feedback.
Your app users may abandon you, but you must never abandon them. This is where a follow-up email helps.
Write up a follow-up email to reconcile with former app users and ask them for a reason behind their action. You can create a form where you list out some common reasons people generally leave your app.
Once the user provides a reason, you can list out a solution. The following points highlight some examples-
● If a user responds by saying that your products or services are too pricey, suggest cheaper alternatives. You can design special discount offers to bring back churned app users as well.
● If a user is leaving because of poor performance or feature, reassure them that you are working on the issue. In some special cases, you can even connect your tech team to the app users to help the former get some valuable feedback.
● If a user is leaving because of a poor customer service call, offer them an incentive to come back (discounts or compensatory credits)
● If a user is leaving to use your competitor’s app, highlight the unique advantages you specifically provide.
#3 - Never be pushy
There is a difference between a cordial follow-up and a desperate plea. You should never appear pushy and desperate to an app user who has left.
This requires stick tone management. You should survey other popular apps that have managed to successfully run a follow-up push. Match the tone of their emails with your own.
What does being pushy entail?
The first sign is sending too many follow-up emails. One email is enough. If the user doesn’t respond, you should stop sending more emails.
Many users actually plan to install your app in the near future after uninstalling it. Sending too many spam emails is a desperate move and turns off the user.
Write neutral emails which appear conciliatory and open, not pushy and desperate.
#4 - Remind users why they downloaded your app
Lastly, it is not a bad idea to remind people why they downloaded your app in the first place.
This basically entails reintroducing marketing assets you earlier used to convert your app users in the first place.
This tactic has many advantages. It first creates a sense of nostalgia around the period your user spent on the app.
For users who’ve been on your app for a long time, this tactic has immense potential in delivering great results. It is a classic example of empathy marketing.
You can even use some highlights of the action of a user tool while using your app. Create a collage of happy moments and make an emotional appeal to long-time users.
Do not use this strategy for users who are relatively new. This will come across as pushy in those cases. Only use it on old users and customers who are likely to have a bond with your app.
In conclusion
It is fairly common to see companies these days use a free app maker to start a mobile app. The real challenge in the mobile app space has shifted from development to UX and design.
This piece covers the different ways you can streamline the offboarding experience of your app users. Following these tips can actually help you regulate app churn and create a compassionate relationship with your app users.
Four reasons your app store listing has a poor conversion rate
A bad conversion rate is a very common ASO concern.
App businesses spend a lot of time working on enhancing their app listing. A poor conversion rate spoils the party and minimizes your efforts to improve the app listing.
Anyone can create an app these days. You only really need a reliable and free Android & iOS app maker to launch an app.
Making people download your app is a seperate challenge altogether. A good conversion rate can ensure that you have a good shot at getting a new user every time someone visits your app listing.
To optimize your conversion rate, you need to strengthen your app listing. Here are four reasons your app listing has a poor conversion rate.
#1 - Inconclusive app title
If there is one fundamental rule you can rely on, it is this - your audience doesn’t have the time or patience to understand your app.
No prospect is going to scan through your entire app listing to learn more about your app. No one owes you three to four minutes of unbridled attention.
Realistically, you only really have 3-4 seconds to make your prospects understand your app.
The best way to immediately make people understand your app is creating a sharp and focused app title.
The app title should itself be enough to convey the basic functionality of your app. Let’s look at Spotify’s app title as an example -
Image source: Google Play
The app title here clearly states what Spotify is all about - listen to podcasts and find music you love.
This is an example of an optimal app title. Even someone who has never heard of Spotify can understand its basic functionality here.
Make sure your app title is itself sufficient enough to convey the basic features and functions you are offering.
Big brands like Facebook and Amazon don’t need to advertise their basic function in their app title because most people are already familiar with them.
When you are launching an app from scratch, you cannot hope that your audience will recognize your brand. Draft a simple and informative app title to inform people what your app is all about.
#2 - Poor screenshots
Screenshots appear just below the install button and help your app listing visitors get an inside view of your app.
A lot of businesses tend to showcase their app design in the screenshot gallery. They naturally view this as an opportunity to impress people with their app design and appearance.
This approach is not entirely flawed. However, you must strike a balance between showcasing design and functionality.
The screenshot gallery can also help visitors see how your app works, not just how it looks. You risk losing many visitors if you devote too much attention to design and ignore showcasing app functionality altogether.
Let’s say you create an app for your WooCommerce store and launch it on Google Play. Before adding screenshots, make a list of the things your visitors would want to see before installing your app.
This can include giving your customers a glance of your product range or highlighting expedited delivery options. Showcase the features and functions people expect from your app in the best possible design aesthetic.
#3 - Bad app ratings and reviews
A bad app rating will always make incoming visitors think twice before downloading your app.
Managing app ratings is a fairly complex exercise. Unhappy customers are always more motivated to give bad reviews than satisfied customers are in giving good reviews.
This always creates a ratings gap and you have to bridge it by deploying a range of tactics.
The following points highlight how you can manage your app ratings-
● Soote unhappy users - The best way to manage your app rating is to stop the flow of bad reviews. Create a customer service system that deals with unhappy users. Resolving the issues of your customers internally will stem the flow of bad reviews.
● Incentivise good reviews - Start reward programs to incentivize happy and satisfied users to leave good reviews. This can help offset the bad ratings you get from unhappy customers.
Review management is very important. As your user base grows, you will have to find a way to deal with bad ratings and reviews.
#4 - No call to action
Call to actions are old-fashioned, but they still work. Your app listing lacks direction and purpose without a clear CTA message.
Look at the example of Spotify discussed earlier. The app title contains actionable words like ‘listen’ and ‘find’. Without these words, the app listing would lack any real call to action.
Every good marketing message should trigger a prospect to complete an action. This is why a call-to-action is important.
How can you create a good CTA for your app listing? The following points provide some guidance on the use of CTAs in app listings.
● Don’t write an overtly promotional CTA like ‘install app’ or ‘buy products’. Using action verbs that are relevant to your app. Spotify used ‘listen’ and ‘find’. Study your app’s offerings and select a CTA accordingly.
● Place the CTA in the app title. Adding CTAs to the title sets the tone for your entire app listing. Don’t make your visitors go through your app description to find a CTA.
● Experiment with different CTAs with A/B testing. App stores enable you to run A/B tests and find the best possible version of your app listing.
In conclusion
Your app listing needs to have a good conversion rate for a number of reasons. Firstly, your search rankings cannot go up with a poor conversion rate.
Secondly, you don’t want to waste the attention you get whenever a visitor arrives on your app listing.
It is easier to make your own app these days than making people download it. Competition has only increased as anyone can start an app business these days. Having a good conversion rate can help your app make the most out of every session.
What is mobile ad fraud? How does it impact app marketing campaigns?
Mobile app marketing is riddled with challenges and obstacles. Marketers have to make sure their app stands out amongst 2.87 million Android apps and 1.96 million iOS apps on Google Play and App Store respectively.
There are a myriad of tactics marketing teams adopt to promote their apps. Running app install ad campaigns is one of those tactics. It is an active outbound tactic that can help businesses instantly reach their audience. Marketers can run ad campaigns on multiple channels, from search engines to social media and even native apps.
It is very easy now to convert WordPress site to Android & iOS app with the help of tools like AppMySite. The spotlight has thus shifted from the obstacles of development to the challenges of marketing.
It makes a lot of sense to run these ad campaigns when you want to quickly expand your user base. The main challenges most marketers have to face while running these campaigns is selecting the right audience and budget.
Very rarely is ad fraud counted amongst a major challenge in an ad campaign. And yet, ad fraud can derail your entire campaign and deplete your budget.
What is mobile ad fraud?
The term ‘fraud’ must itself give some inkling of what mobile ad fraud really is.
By definition, mobile ad fraud refers to any attempt made to exploit mobile device ads and defraud advertisers. Generally, ad frauds are done by spamming an ad with fake clicks, impressions, or installs. This cuts away a chunk of money companies generally invest in an ad campaign.
Let’s take an example to understand this phenomenon better. Assume you start a pharmacy app and run an ad install campaign. You’re paying the ad network a certain amount every time someone clicks on your ad. What if a malicious party starts clicking on your ads with no intention of installing your app? This will deplete your marketing budget and spam your analytics dashboard with false data.
This is a classic example of mobile ad fraud. When you compound the problem of ad fraud with the overall challenge of running a good ad campaign, the picture looks much more tedious. The last thing marketers want is running their marketing budget into the ground because of fraudulent engagement on ads.
To avoid ad fraud, you first need to understand it. The following sections provide a deep dive into mobile ad fraud.
Types of ad fraud
There are many ways malicious parties target ad campaigns and attempt to defraud advertisers. The following sections discuss the different types of ad fraud.
#1 - Click spam
Click spam is also known as organic poaching. It is a tactic used by malicious parties to take credit for organic app installs and defraud the advertiser.
How does click spam work?
Let’s assume you download an app. The app is already infected with malware when you download it. The app basically performs a number of actions on your behalf in the background, such as clicking ads or installing apps. Advertisers are defrauded using these shady tactics and fed falsified data on user behaviour and actions.
Furthermore, click spam can also result in your organic installs to also be counted in the ad campaign. This means you have to end up paying more than you actually owe.
Click spam is tactic malicious parties to enrich themselves at the cost of the advertiser. It is one of main reasons app companies hesitate to run a campaign.
#2 - Click injection
Click injection is a very sophisticated tactic fraudsters use to take credit for downloads and installs they don’t generate.
This is how it works - an app infected with malware must first be present on your app. Whenever you download a new app, the infected app learns about the arrival of a new app. Before the new app is installed, the fraudster quickly generates a new click and takes credit for the install. This chart explains the process on a visual level -
Source: Appsflyer
Click injection can again eat away your marketing budget and hide the efforts of your app marketing team in bringing organic installs. This generally happens when your end users have installed a malware-ridden app on their device.
#3 - SDK spoofing
SDK spoofing involves fraudsters giving advertisers the impression of many app installs without there actually being any activity. This is naturally done to take credit for multiple installs and defraud advertisers.
This form of mobile fraud is highly sophisticated and has the potential to send your entire marketing campaign into a long-term tail spin. It is also difficult to detect, making it more dangerous than the type of fraud discussed earlier.
How to counter this challenge?
You generally don’t think about mobile fraud when trying to build your own app. And yet, it is a very real possibility. Here are some ways you can avoid fraud-
● Analytic tools - A number of mobile app analytics tools specialize in thwarting mobile fraud and its various types. You can select one of many tools to run ad campaigns safely and attribute each install to the right source.
● Organic installs - Serving personalized ads will soon become a major obstacle because of massive changes to data privacy conventions. This will reduce the effectiveness of app install campaigns. It is thus vital to move beyond app install ads altogether and look for a long-term solution for app downloads.
One never thinks of the prospect of fraud and loss. The possibility only becomes apparent when it actually happens. It is important to use analytics tools to thwart mobile fraud attempts and find a long-term alternative to running app install ads.
In conclusion
Mobile ad fraud is not a very popular topic in the app space. It is nevertheless something app companies have to consider while starting a campaign.
Anyone can go from WordPress or WooCommerce to mobile app in minutes thanks to tools like AppMySite. It is thus important to focus on other subjects like ad fraud that can cause massive damage to your marketing campaign.
This piece provides a brief analysis on mobile ad fraud. Readers should remain alert before deploying an ad campaign and do their due diligence on avoiding ad fraud.
Encourage users to purchase in-app subscriptions: 5 Effective Tips
Mobile apps have become a great tool for doing business. In fact, if you have the right strategy and apparatus, you can channelize the entrepreneur within you and apps will only make it easier.
Mobile apps are the online store that always remain close to your potential customers. Hence, an app has a better chance of tempting and convincing people to convert or make a purchase.
It is for this reason, that the demand of online app builders like AppMySite is at an all time high. More businesses are complementing their websites with apps and joining the mCommerce industry.
However, today our issue of discussion is not the mCommerce industry at large, but one significant part of it. We will be discussing about in-app purchases and how you can increase them.
In-app purchases and subscriptions are a common monetization model in the app industry. But how can you encourage your users to make in-app purchases, let us read the article and find out!
Suggested Read: Paid vs Free Apps: Which mobile app monetization model should you choose
Inspire users to purchase in-app subscriptions with ease
Follow the tips and strategies listed below and inspire more in-app purchases and conversions:
#1: Implement the FREEMIUM model
The best way to ensure that your app users opt for a paid product or service is to lure them with free ones first. Implement the FREEMIUM model of monetization for your app.
It is the most common and popular app monetization model these days. Here, you can offer some services for free and charge subscription amount for premium offerings.
Design it in such a way that users feel tempted to try out the premium version after using the free services and products.
#2: Rope in buyers with incentives
Make the paid products and services lucrative enough. It should make the users feel rewarded and incentivized, and entice them to try the premium version.
You can also justify the costs and explain to users the reason behind the costing. You can also offer premium rewards and benefits for users based on the term of their subscription.
Else, try the referral and rewards technique. Offer some free subscription period to users for sharing the app and brand in their circle. This will earn you more traffic and conversions.
#3: Provide social proof of quality
It is important to win the trust of your buyers before you seek payments and ask them to purchase in-app products, services or subscriptions. Subscriptions particularly are a long time payment commitment.
Hence your online brand image, profile and digital footprint should be convincing enough to win the trust and confidence of prospective buyers.
You can add some positive customer reviews, ratings and feedback to the page where you endorse your services. Providing this social proof of quality can help you to convince users to trust in your brand.
#4: Keep updating the offers
Do not curate a vanilla subscription package. In fact, always keep your users pumped up and make them believe that they are getting more than what they opted for.
Keep updating the offers on a regular basis and keep communicating them to the app users. Invite their ideas, suggestions, and feedback to enhance the services and offerings.
In fact, if your subscription packages are layered, you can also give users the chance to curate their own package as per their needs and demands. This can be done using flexibility in pricing.
#5: Be consistent in your outreach efforts
Marketing and promotions are as important as offering good services and products to the customers. It is your duty to keep them informed and chase them to make a purchase.
Communicate with them on a regular basis using different mediums like emails, push notifications, social media, and more. Keep them informed about the updates and offers without being too pushy.
Also remind them of abandoned checkouts, incomplete transactions, expiring subscriptions, and more. Create a buzz and hype and capitalize on it.
Suggested Read: Mobile app monetization: The ultimate guide to monetizing mobile apps
Stay updated with the developments of the app industry
Need more such informative content updates? Join the subscriber family of AppMySite free app builder and get regular newsletters and emails.
You can also explore the blogs to gather helpful information about the mobile app development and marketing industry. Stay updated of the latest trends and gain insightful information.
Enter the mobile app industry prepared for challenges and steer your business to success!
