Five benefits of blogging that small businesses can reap
The blogging industry is growing, expanding and strengthening like never before. Bloggers have emerged as full time professionals and content truly is becoming the king.
However, unlike popular opinion, blogging is not just for food connoisseurs, travelogue writers or creative content creators. It is equally beneficial for eCommerce businesses as well.
Many brands are backing up their content promotion and marketing initiatives with extensive blogging. Technology and digitalization are further advancing these initiatives.
You can start a blog and turn it into an app with ease. You can make your own app with AppMySite for your eCommerce website as well, and then add blogs to it.
Suggested Read: WordPress to Mobile App: How to turn a simple blog into a native app?
You can read the blog suggested above and know more about the same. But let us first get to the point we are here for. Stay tuned with us and know the benefits of blogging.
Know how blogging can boost your business
Blogging can help your business and give it a boost. Discover some of the benefits as discussed below, and make blogging a part of your regular marketing activity.
#1: Ramps up your SEO efforts
As a small business with limited resources and workforce, getting online visibility is your only ticket to success. This visibility can be gained only if your SEO efforts are on point.
Hence, blogging becomes essentially crucial for your business. It can give a boost to your SEO (System Engine Optimization) efforts and enhance your online ranking and visibility.
#2: Informs and educates customers
As a small business or new initiative, you may need to communicate your brand ideas and product details to customers. You can use blogs to inform and educate your customers about the same.
Write detailed explanatory articles related to your industry niche that turn out to be helpful for your buyers. You can use online tools to search for trending topics and write on them.
#3: Solves anticipated queries and issues
Customer grievances, queries and feedback are a part and parcel of any industry today. However, dealing with them on a limited workforce can be quite a challenge.
Besides, FAQs cannot solve detailed queries. You can use blogs to provide solutions to the anticipated queries and issues in advance. Every time a customer raises a query, you can redirect hir towards the article.
#4: Serves as a point of reference
Your blogs can provide some food for thought or serve as a point of reference for prospective customers. It can help them make informed purchase decisions.
This in turn makes it easier to push them above in the purchase funnel. Basically, your blogs can work as a sales representative for your potential buyers, and make necessary sales pitch without explicitly stating so.
#5: Builds an extensive brand image
Blogs can help build your brand image and authority. It aids your marketing and promotional activities to a great extent. You can also enable readers to share your article.
Share the articles and blogs on your social media platforms. In fact you can share snippets and add links to detailed articles for interested readers.
Every business needs an app today!
Whether you run a business or you are an independent blogger, having an app is a must for every brand today. As most of your potential customers spend their time on mobile, that is the best way to reach them.
So, whatever your initiative is, do not forget to complement it with an app. Sign up for AppMySite online app builder and build an app to offer mobile accessibility to the buyers, readers, customers, and consumers.
Create, customize, and test your app for free and proceed to publish it for Android and iOS. Enter the app market and make your brand future ready!
