Technology is powering online businesses and buyers, equally and unprecedentedly. It is bridging the gaps between customers and brands and offering the ease of doing business. For instance, it has become effortless to design and create aff…

The online market today is being ruled by and driven by mobile devices. It is the age of smartphones and digitalization and very brand must cash upon both these assets, in order to ensure wholesome success. Evidently, as more brands are en…

The blogging industry is growing, expanding and strengthening like never before. Bloggers have emerged as full time professionals and content truly is becoming the king. However, unlike popular opinion, blogging is not just for food connoi…

No one starts a mobile app with the thought of perfecting the offboarding experience. Whether it is superstition or sheer hesitance, businesses don’t like focusing their energy on helping users leave the app. Who can blame them? No busines…

A bad conversion rate is a very common ASO concern. App businesses spend a lot of time working on enhancing their app listing. A poor conversion rate spoils the party and minimizes your efforts to improve the app listing. Anyone can create…

Mobile app marketing is riddled with challenges and obstacles. Marketers have to make sure their app stands out amongst 2.87 million Android apps and 1.96 million iOS apps on Google Play and App Store respectively. There are a myriad of ta…

Mobile apps have become a great tool for doing business. In fact, if you have the right strategy and apparatus, you can channelize the entrepreneur within you and apps will only make it easier. Mobile apps are the online store that always …

It has been a few months since the iOS 14 update rolled out. One of the main highlights of the update was the addition of new privacy regulations. Anyone with an iOS app on the App Store now has to explicitly ask for user permission to tra…

Start-ups are changing the world around us for better. In fact, the consumerization of technology has turned out to be a bliss for innovative people with an aptitude for business. As the internet has developed as a global market, it is hel…