Encourage users to purchase in-app subscriptions: 5 Effective Tips
Mobile apps have become a great tool for doing business. In fact, if you have the right strategy and apparatus, you can channelize the entrepreneur within you and apps will only make it easier.
Mobile apps are the online store that always remain close to your potential customers. Hence, an app has a better chance of tempting and convincing people to convert or make a purchase.
It is for this reason, that the demand of online app builders like AppMySite is at an all time high. More businesses are complementing their websites with apps and joining the mCommerce industry.
However, today our issue of discussion is not the mCommerce industry at large, but one significant part of it. We will be discussing about in-app purchases and how you can increase them.
In-app purchases and subscriptions are a common monetization model in the app industry. But how can you encourage your users to make in-app purchases, let us read the article and find out!
Suggested Read: Paid vs Free Apps: Which mobile app monetization model should you choose
Inspire users to purchase in-app subscriptions with ease
Follow the tips and strategies listed below and inspire more in-app purchases and conversions:
#1: Implement the FREEMIUM model
The best way to ensure that your app users opt for a paid product or service is to lure them with free ones first. Implement the FREEMIUM model of monetization for your app.
It is the most common and popular app monetization model these days. Here, you can offer some services for free and charge subscription amount for premium offerings.
Design it in such a way that users feel tempted to try out the premium version after using the free services and products.
#2: Rope in buyers with incentives
Make the paid products and services lucrative enough. It should make the users feel rewarded and incentivized, and entice them to try the premium version.
You can also justify the costs and explain to users the reason behind the costing. You can also offer premium rewards and benefits for users based on the term of their subscription.
Else, try the referral and rewards technique. Offer some free subscription period to users for sharing the app and brand in their circle. This will earn you more traffic and conversions.
#3: Provide social proof of quality
It is important to win the trust of your buyers before you seek payments and ask them to purchase in-app products, services or subscriptions. Subscriptions particularly are a long time payment commitment.
Hence your online brand image, profile and digital footprint should be convincing enough to win the trust and confidence of prospective buyers.
You can add some positive customer reviews, ratings and feedback to the page where you endorse your services. Providing this social proof of quality can help you to convince users to trust in your brand.
#4: Keep updating the offers
Do not curate a vanilla subscription package. In fact, always keep your users pumped up and make them believe that they are getting more than what they opted for.
Keep updating the offers on a regular basis and keep communicating them to the app users. Invite their ideas, suggestions, and feedback to enhance the services and offerings.
In fact, if your subscription packages are layered, you can also give users the chance to curate their own package as per their needs and demands. This can be done using flexibility in pricing.
#5: Be consistent in your outreach efforts
Marketing and promotions are as important as offering good services and products to the customers. It is your duty to keep them informed and chase them to make a purchase.
Communicate with them on a regular basis using different mediums like emails, push notifications, social media, and more. Keep them informed about the updates and offers without being too pushy.
Also remind them of abandoned checkouts, incomplete transactions, expiring subscriptions, and more. Create a buzz and hype and capitalize on it.
Suggested Read: Mobile app monetization: The ultimate guide to monetizing mobile apps
Stay updated with the developments of the app industry
Need more such informative content updates? Join the subscriber family of AppMySite free app builder and get regular newsletters and emails.
You can also explore the blogs to gather helpful information about the mobile app development and marketing industry. Stay updated of the latest trends and gain insightful information.
Enter the mobile app industry prepared for challenges and steer your business to success!
