Five amazing benefits of banner marketing for online businesses - Mobile App Without Coding

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Technology is powering online businesses and buyers, equally and unprecedentedly. It is bridging the gaps between customers and brands and offering the ease of doing business.

For instance, it has become effortless to design and create affordable apps with mobile app creators without writing a single line of code. Same goes for setting up eCommerce or blogging websites.

However, the technicalities alone cannot provide a wholesome experience to your customers. The usability must be coupled with great aesthetics, in order to provide a complete and satisfying experience to your customers.

Banners can play a decisive role in increasing the aesthetical power of your online marketing and communication initiatives. Stay with us till the end and find out how!

Banner Advertising: An Introduction

Banner advertising refers to the use of a quadrangular graphic display that stretches across the top, bottom, or sides of a website page, app screen or the feed of any other online platform.

The banners may be specifically placed as ads and marketing tools or can also be used just to endorse and idea or message without necessarily coming across as an advertisement.

You may use banners in more than one way. For instance, this may include:

 Banner on website landing page

 Banner on app home screen

 Banner ads on social media platforms like YouTube

This list can go on and beyond as per your creativity, scope and budget. Banners are present everywhere online and you can use them to market your online business.

Benefits of Banner Marketing & Advertising

Banner marketing and advertising has multiple advantages. Whether you run banner ads on your website, app or social media platforms or simply use it for conveying a marketing or sales message, it can be highly beneficial.

Let us explore some noteworthy benefits and know more about it:

#1: Affordable to plan and execute

Banner ads are one of the most affordable to plan, create and execute. All you need is a great artwork with relevant CTAs or links, and you can proceed to place it on one or more platforms of your choice.

#2: Increase brand awareness

Banners are also used by brands to create awareness about a brand idea. You may convey messages, concepts, etc., or share the news of new product arrivals, deals, discounts, and more.

#3: Sustainable and effective in nature

A banner is more likely to make an impression on a customer’s mind and stay with them for a longer time as compared to other marketing elements. Hence, a banner may turn out to be a more effective means of communication and marketing.

#4: Boost engagements and conversions

People are more likely to click on a button on a highlighted banner. The banner can help drive more engagements and conversions by placing the prominent content separately, without disturbing the harmony and presence of other contents on the screen real estate.

#5: Drive traffic to other platforms

You can also use banners to redirect your traffic to a page, screen or platform of your choice. For instance, a banner ad on your website, may lead visitors to app stores where they can download your app.

Wrapping Up!

That was all about banner marketing. As discussed above, it is a crucial element that adds more value to your website page, app screens and other platforms.

As an online business, you must design an app that has the perfect aesthetics, including a banner that inspires engagements and conversions.

If you are looking for an easy solution to build your app, personalize the design and publish it for Android and iOS, then sign up for AppMySite online app builder.

Explore the platform thoroughly and learn all about mobile app building, designing and marketing. Enter the mobile-friendly market with ease and steer your business to a wholesome success.