No one starts a mobile app with the thought of perfecting the offboarding experience. Whether it is superstition or sheer hesitance, businesses don’t like focusing their energy on helping users leave the app. Who can blame them? No busines…

A bad conversion rate is a very common ASO concern. App businesses spend a lot of time working on enhancing their app listing. A poor conversion rate spoils the party and minimizes your efforts to improve the app listing. Anyone can create…

It has been a few months since the iOS 14 update rolled out. One of the main highlights of the update was the addition of new privacy regulations. Anyone with an iOS app on the App Store now has to explicitly ask for user permission to tra…

Many view app store optimization (ASO) as the unofficial sibling of search engine optimization (SEO). The emphasis on keywords and organic visibility in both is the prime driving force behind this perception. Even though ASO works towards …

Selling a mobile app is never as straightforward as it seems. Ask someone running an ecommerce app how difficult it is to create a framework for consistent product conversions. Now imagine the difficulty of selling an entire app to a prosp…

The revolution in the mobile industry has also changed the face of businesses, communications and other realms of life. The increasing number of smartphone users has catalyzed the change further. Mobile apps have become the go-to source fo…

The world is rapidly escalating from websites to mobile apps and our reliability on mobile technology is also increasing. If you have already complemented your website with a mobile app, you have insured your place amidst the growing compe…