How to choose the right influencer for your mobile app marketing campaigns
The online market today is being ruled by and driven by mobile devices. It is the age of smartphones and digitalization and very brand must cash upon both these assets, in order to ensure wholesome success.
Evidently, as more brands are entering the mCommerce realm, the competition is also increasing. While it has become easier to create apps with mobile app builders, the real challenge lies in earning users.
While there are many popular mobile app marketing techniques that you can use, today our discussion is centered around influencer marketing.
So, embark on this journey with us and discover about the popular kinds of influencers. Choose the best for your marketing campaigns and steer to success with ease.
Suggested Read: Popular mobile app marketing techniques - The complete guide to success
Types of influencers you can choose from
Influencer marketing has emerged as a popular alternative to extravagant advertisement practices. It has become highly popular and relevant in the age where most of the audience is present on social media.
You can choose influencers that suit your brand image and goals. Broadly, influencers can be segmented into the following categories:
#1: Mega influencers
The first in this list are the influencers who enjoy their celebrity status and often have this larger than life appearance in the mainstream media. Their followership strength usually goes beyond a million.
If you have a big budget and desire a widespread reach for your app marketing campaign, you can choose mega influencers. They are best suitable when your mail goal is mass propagation of an idea, rather than earning conversions.
#2: Macro-influencers
Macro-influences usually enjoy a good number of followership that ranges somewhere between 500,000 to 1 million. This usually includes TV personalities, eminent personalities from various disciplines like sports and games, art and literature, and more.
If you are hiring macro-influencers, then make sure that their prominent followership demography is similar to your targeted audience criteria. This will lower the existing gap between reach and engagement that otherwise affects this group of influencers.
#3: Mid-tier influencers
Mid-tier influencers, unlike the previously discussed macro and mega influencers, do not enjoy a celebrity status. However, they still enjoy their stardom among their trusted and loyal followership that usually ranges between 50,000 to 500,000.
Instead of running full-fledged advertisement campaigns, you can run small-scale ads that are concentrated on the area of your targeted audience. Mid-tier influencers enjoy immense respect and trust, and you can capitalize on it.
#4: Micro influencers
Micro-influencers have a direct connection with their followers that usually ranges between 10,000 to 50,000. This makes them absolutely powerful and suitable for small businesses that aspire to make a remarkable impression on a limited budget.
The campaign need not be pompous but effective, concentrated, and clear. It is best suitable if your budget is small and your targeted audience can be reached using only one influencer. Go for regional influencers or influencers that identify with your niche and brand goals.
#5: Nano-influencers
Nano-influencers are actually the budding influencers who enjoy a small scale reach and popularity with less than 10,000 followers or so. However, even that number can be quite effective for small brands. While their reach is low, the engagement rate is actually pretty good.
Which implies, that the reach to conversion ratio is amazing. While macro influencers can propagate your idea to lakhs of people, only a few of them are likely to convert. Whereas, if you go with nano-influencers who will propagate your idea to some hundreds of thousands of people, most of them will convert due to a more personalized, intimate and trust worthy approach.
Read in detail: A to Z of influencer marketing for promoting your mobile app
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