How will the iOS 14 update impact mobile app marketing campaigns?
It has been a few months since the iOS 14 update rolled out. One of the main highlights of the update was the addition of new privacy regulations. Anyone with an iOS app on the App Store now has to explicitly ask for user permission to track and link data back to users.
On its face, the update to privacy policy seems innocuous. It is great for end users because they can now choose whether to allow apps to collect and use their data.
A deeper reading would help you see the seismic impact this will have on the mobile app ecosystem, especially marketing.
Anyone can create an app these days using a free online app maker like AppMySite. The big challenge is actually getting app downloads. This requires overcoming every challenge that comes forth in the world of mobile app marketing. The following sections will provide an insight into the same.
#1 - An end to personalized app install ads?
One of the fastest ways companies acquire new users for their apps is running paid personalized ads driven by data tracking and collection. This update to privacy policy will essentially make apps get permission from their users to track, collect, and use their data.
Given the general scrutiny major platforms are under, most users are expected to withhold their data from the apps they use. This means Facebook will no longer be able to collect data freely from Apple users. The same is true for other major apps like Twitter, Pinterest, and so on.
These platforms are used by app marketers to run app install campaigns. With Apple restricting data tracking and collection for major apps, advertisers can no longer serve personalized ads to niche audiences.
This will significantly reduce the potency of social media ad campaigns to bring in app downloads. It is important to note that these restrictions are only active for Apple users. App marketers can continue using paid ads for running effective Android app install campaigns.
#2 - Collection in App Store results
Apple will start showing collections on App Store search results. These collections will be curated based on the search term.
The addition of collections presents another great opportunity for iOS apps to enhance discoverability.
Apple earlier used to dedicate large tiles for each app appearing in the search results. This naturally made it easier for apps appearing first to take away most of the downloads. Mobile users are notoriously impatient and thus apps appearing lower down the order get little attention.
Editorial collections will highlight some of the apps lower down the list that don’t get as much attention. 65% downloads on App Store start with search. It is thus vital for app marketers to make full use of the collections appearing in app store search results.
#3 - Introduction of App Clips
App Clips are essentially smaller parts of an app designed to perform a specific function. They solve a very central problem of mobile app marketing - convincing users to download the app.
Let’s assume you have a pharmacy app. The goal of your marketing campaign is to help people see all the benefits your app provides. It is difficult to accomplish this with simple marketing copy and creatives.
App Clips basically enable you to promote a specific part of your app. The best part is that your audience won’t have to download the app either. They can access the App Clip with a simple link and complete any given action, from making a purchase to playing a game.
Anyone promoting an iOS app can now allow the audience to experience the app before actually downloading it. Since it’s easy now to go from WordPress and WooCommerce to Android and iOS app, using these tactics to promote mobile apps is a no-brainer.
#4 - Auto-correct in search results
Apple will also auto-correct search results for spelling mistakes. A lot of ASO professionals target keywords that capitalize on spelling mistakes that users make. The new update will automatically show results for the correct spelling.
This will reduce app downloads for app companies that only target spelling mistakes. The reduced competition in misspelled keywords is a natural incentive for ASO professionals to target them. The new update will now take away downloads coming from this channel.
It is thus wise for ASO professionals to stop focusing on misspelled keywords with the arrival of iOS 14.
In conclusion
Tools like AppMySite make it very easy for anyone to go from WordPress to app in minutes for both Android and iOS platforms. App development is thus easy. The real challenge is responding to the obstacles that arise in mobile app marketing.
This piece provides a complete analysis on the impact of the iOS 14 update on mobile app marketing campaigns. Marketers promoting iOS apps should take these changes seriously to ensure they keep adding iOS users to their user base.
Print on demand: A unique eCommerce business idea any start-up can implement
Start-ups are changing the world around us for better. In fact, the consumerization of technology has turned out to be a bliss for innovative people with an aptitude for business.
As the internet has developed as a global market, it is helping people unleash the entrepreneur in them. There is a flood of eCommerce websites and apps and the number of buyers is also increasing.
As a result, more businesses are relying on website makers and mobile app builders to enter the online market that is profitable and full of new opportunities.
Evidently, there is scope of growth and success for any idea that is unique, viable and appealing in the contemporary day and age. Today, we are here to share a similar idea.
If you are an entrepreneurial soul on the lookout of a unique business idea that is both, affordable and profitable, you are at the right place. Stay tuned with us till the end and know all about it.
Print on demand business: An introduction
Print on demand, as the name suggests, is a business model where you earn by selling custom-designed products that you print on demand. You may be manufacturing the products yourself, or getting it from third party vendors.
In fact, you could also be catering to people who want to sell merchandize and apparel but do not have the means to design or print it. Evidently, the canvas and field-play area in this business is huge.
You can print a range of things like book covers, journals, notebooks, calendars, diaries, notebooks, coffee table books, t-shirts and other apparel, accessories, fridge magnets, nameplates, office stationery, towels, mugs, stickers, and what not!
Basically, anything and everything that people want their thoughts to be engraved on! It is a unique, profitable and popular idea that is still raw. Besides, it has a huge scope of creativity and a huge consumer base.
Example: Printify
To help you understand the concept better, we will elaborate it with a commercial example.
While there are many examples to choose from, we are discussing about just one today. Printify is a leading name in the print on demand business scenario that operates in many locations.
It also enables people to design their own products like t-shirts, mugs, hoodies, accessories, and more. It follows a dropshipping business model and uses a vendor network to source and print products from partners around the world.
Some other popular names include, Printful, SPOD, Lulu Xpress, T-Pop, and more. You can explore the market and get inspired by your competitors as well.
Suggested Read: Set up your own dropshipping business for mobile app users
Benefits of starting a print on demand business
Print on demand is a great start-up business idea because it has a huge scope of growth and is easy to navigate through. Keep reading and discover some of the outstanding benefits it has to offer:
#1: Easy to set-up and manage
Print on demand business is really effortless to set up. Once the legalities and other technical and logistical aspects have been addressed, you can proceed to set up a source of inventory.
Else, you can always outsource it and by it from wholesalers. The designing part can all be done using some software and there is not even much workforce required.
With a range of affordable services available in the market, you can also easily manage the printing and delivery part. Above all, it is really affordable and easy to manage and you can scale your resources as the business grows.
#2: Lower overheads and expenses
As discussed above, the print on demand business requires a limited about of resources and workforce. This helps you reduce costs on investment and overheads, thereby making it an affordable and viable idea.
Besides, there is always some time window between the order and delivery process. You can always use that time to procure inventory and properties based on the volume of the demand.
This helps you reduce wastage and eliminates the need of hoarding products. However, you can scale your profit margins in an unlimited manner, based on your market demand and clientele.
#3: Faster TAT and output
With handy digital tools and superfast technology, it has become easier to create unique designs, patters, etc. This enables you to ensure a faster TAT (turnaround time).
Clearly, you can ensure faster delivery to your clients as compared to many other industries and niches (Not flowers and chocolates of course!). You can take individual or bulk orders as per your capability and caliber and deliver accordingly.
As the processing and delivery time is less, the profits pour in on time. You do not have to wait for ages to get the output.
#4: Wide consumer base
As a print on demand service provider, you can cater to a large number of audiences. This may include individuals, institutions, organizations, companies and even corporate giants.
Besides, people of all ages and references actually love personalized items. It has also been an evergreen gifting idea. Hence, the print on demand business has a lot of scope of growth.
You can develop a system where people submit their online demands and choose from a range of pre-designed or customized templates. This can enable you to address a wide range of demands.
#5: Easy branding add-on
As you are printing yourself, there is always a huge scope of branding. For instance, if you get an order of a thousand customized t-shirts, you can add one for free as a gift with your brand emblem.
Else, you can simply add a little personalized brand touch to every product you make. In the course, you also interact with a lot of brand owners, service providers, individuals, etc.
Hence, you can use this wide spectrum to propagate your brand name across different verticals. You can also scale your brand to growth as your business and consumer-base expands.
Cater to the mobile-friendly buyers with ease
As we all know, any online business today, is incomplete without a website and app. While you can use WordPress and WooCommerce to set up your eCommerce website, you can build the app with AppMySite.
The AI-powered free Android app maker is the ultimate app building solution for new age businesses. It enables you to take your business to app within minutes.
AppMySite enables you to build premium native Android and iOS apps without coding for free! So, what are you waiting for? Start your mobile-friendly start-up business now and reach infinite number of buyers!
5 app based start-up ideas that will be trending during the holiday season
The holiday season is a rewarding time for all! While the regular workaholics get a break from their tedious job schedules, many businesses get the opportunity to increase their sales and earnings during this time.
If you are thinking of unleashing your entrepreneurial drive, then you have landed at the right place. Stay tuned and discover some amazing start-up business ideas that revolve around apps.
As most people will pick up their smartphones to set on the shopping spree amidst the pandemic, an app based business will be the most fruitful one.
You can also proceed to create a website for the business and then build an app for the same. Stay tuned with us till the end and make the most of the holiday season extravaganza.
Suggested Read: How to set up your e-commerce business with WordPress & WooCommerce – Complete guide
5 holiday themed business ideas – Unleash the entrepreneur in you
Holidays can be a great time to unleash the entrepreneurial skills in you. Check out some ideas that you can use to set-up your own business and attract the mobile-friendly consumers.
#1: Mobile Shopping Store App
This might sound banal, but the truth is that holidays are all about shopping and eCommerce apps can cater to these needs of the raging traffic of consumers. You can open a multi-vendor store like Amazon or stick to one particular niche.
Pick from a variety of options like apparels, clothing, home essentials, grocery and supermarket, convenience stores, gift stores, etc., and reach your buyers without any hassle.
Suggested Read: Top five eCommerce platforms to start your online business with
#2: Home Cleaning Services App
Not everybody has a cleaning prowess like Monica (Yes! That was a FRIENDS reference)! In fact, as lives are getting busier, people often look out for on-demand home cleaning services.
You can start one and help people prep-up their homes to welcome the holiday guests. Although you would require a staff of cleaners and helpers, this can be an amazing business idea and remain evergreen.
#3: Party Decoration Services App
Endless parties and celebrations are the best thing about holidays. You can set-up a party decoration business and procure help and resources for the same.
Create an app and enable people to schedule a party decoration service. Help people light up the Christmas tree and decorate the backyard in the most eye-catching ways. Else, if you do not wish to set up a business then simply start a blog and share home-décor and party tips.
#4: DIY Cards & Greetings App
Now this is one unique but productive idea. Create a greetings app, and enable people to create custom greeting cards with endearing photos and warm wishes for their loved ones. Let people add custom photos, subscribe to free holiday theme based templates, and a lot more.
This will not only lift up the holiday spirit during the time of pandemic isolation but also spread some love and happiness. Just tweak your marketing strategy a bit and you will be ready for the Valentine season as well!
#5: Food Delivery or Bakery App
Let people enjoy the holidays without toiling in the kitchen, while you take care of their food, beverage, and dessert needs. This is an evergreen business idea as people love food!
Start a food delivery app or bakery app and win your food loving consumers. Create a fully featured app and let people place and manage orders remotely as you deliver edible happiness to their doorsteps.
Suggested Read: Your bakery business is incomplete without a mobile app
Wrapping Up!
That was all from our end today! Implement the idea that suits your budget, preferred niche, and business acumen and make the most of the holiday season.
While you take care of the other things, let us help you out with the app building process. You can save time, effort and money by making your app with AppMySite DIY app builder.
You can sign up to create, customize and test the app for free. So, why wait when the time is now! Create app online without coding and publish for Android and iOS users.
Set up your own mobile-friendly business and attract the smartphone generation of buyers. Give a boost to your sales and harness the holiday season to the fullest.
Five KPIs to measure the ASO performance of a mobile app
Many view app store optimization (ASO) as the unofficial sibling of search engine optimization (SEO). The emphasis on keywords and organic visibility in both is the prime driving force behind this perception. Even though ASO works towards app store visibility and SEO towards search engine visibility, the overarching theme is still the same.
The key difference between the two on an analytical level is the use of essential KPIs. Anyone who has worked on a website’s SEO would know the endless list of important KPIs. Search rankings are only the beginning. Specialized metrics such as page authority, page ranking, domain authority, domain ranking, referring domains, and more help SEOs assess the organic visibility of their websites.
ASO doesn’t have a similar level of emphasis on metrics. Many app companies set up an ASO-optimal app listing and call it a day. In reality, ASO doesn’t end here. App companies have to keep evaluating their organic visibility on app stores. This naturally requires a closer look in the world of ASO KPIs.
App development became simple the day no-code app makers enabled companies to create premium apps. Now anyone can use tools like AppMySite to build a WordPress or WooCommerce app for Android and iOS. The next challenge is app marketing and the path begins with app store optimization.
This piece provides a comprehensive view on the five KPIs that help assess the progress of an ASO push.
Table of contents
● #1 - Keyword ranking
● #2 - App downloads
● #3 - Ratings and reviews
● #4 - Conversion rate
● #5 - Category ranking
#1 - Keyword ranking
The first and most obvious place to start is keyword ranking.
App companies working on ASO identify the specific keywords they want to rank for. There are a number of ASO tools that help in this regard. These keywords are then added to app metafields such as app name and app description.
It is up to marketers from this point to monitor the ranking of their app on each keyword they target. Any effort they make to optimize their app listing must translate into an increase in app rankings.
There are a number of tools app companies can use to track rankings. They can also do it manually.
Tracking rankings helps marketers assess whether their efforts are actually translating into rankings. Only decent rankings can eventually lead to an improvement in app downloads and increased visibility. It is thus important to constantly track app store rankings regularly to assess the effect of every little optimization effort made.
#2 - App downloads
The ultimate goal of every ASO push is getting organic downloads. There is no other reason to work hard on optimizing an app listing. Even major apps like Spotify optimize their app listing to get organic downloads. Look at the picture below and note the app title.
Source: Google Play
Spotify has optimized its title to fit in relevant keywords and enhance overall visibility.
App companies have to similarly optimize their own app page metafields to enhance visibility. One way of evaluating the success of every little ASO action is checking its effect on overall organic downloads.
Doing this helps app companies evaluate the viability and importance of their overall app actions.
Every time you change your app name, tags, description, or even notice a change in app rating, check your download numbers. Most importantly, you should check downloads every time there is a change in your keyword rankings. Correlating rankings and downloads is the essence of app store optimization.
#3 - Ratings and reviews
App stores naturally favor apps that have a decent rating and a positive set of reviews. This generally translates into app store rankings as well. Apps with great ratings generally get higher rankings too.
Tracking ratings and reviews is thus a natural course of action. This doesn’t mean app companies must actively seek to manipulate their ratings and reviews.
The smart approach is to create a framework where happy app users are convinced to leave positive reviews and 5-star ratings. Companies generally do this by incentivizing happy users to leave reviews with special deals and offers.
This is not a bad idea, but app companies must not explicitly ask users to leave positive reviews for rewards. App stores would see this as manipulation and penalize the app through various channels.
#4 - Conversion rate
The conversion rate represents the number of people who download the app after arriving on its app store page. A low conversion rate would suggest some problem in the app listing itself.
Let’s say a user arrives on an app listing page. What would make the user not select the Install button? You can afford to leave aside subjective reasons that you cannot control like slow internet speed or device storage savings.
The first reason a user may not hit the Install button is the visual appeal. Users are attracted to the app icon and screenshots before they even get to the app title and description. In many cases, users don’t even check the description. A good app icon design and an attractive set of screenshots is the first and obvious way to optimize conversion rate. You should then turn your focus on app name and description.
App size can also be a factor in low conversions. Uploading an AAB build instead of an APK file can significantly reduce app size and enhance conversion rate many times over.
App companies work very hard to get good app rankings. It is thus vital to ensure anyone arriving on the app store page is converted into an app user. Thus, conversion rate optimization is very important.
#5 - Category ranking
Category rankings are slowly losing their importance. Google Play is already lowering category section display. A good category ranking is just a vanity metric from an app downloads standpoint.
However, tracking category rankings can help you measure your ASO performance against other competitors. You can carefully analyze your competitors and make note of the changes they make to their app listing. Despite not contributing directly to app downloads, category ranking as a metric helps in competitor analysis.
In conclusion
Getting organic downloads is important for any app company as it reduces overall acquisition costs significantly. A large part of this process must be devoted to optimizing key ASO metrics.
Mobile app builders have already made app development easy. Tools like AppMySite can help users create a WordPress mobile app in a matter of minutes. This piece provides a complete guide to the essential ASO KPIs that can help you assess the performance of your app listing.
Best Apps in 2020 - Google Play Store releases annual list of top Android apps
December is the month of reflection, celebration, and customary year-end lists. 2020 is winding down and it is again time to make a list of all the great things which stood out. Mobile apps are not alien to this trend.
The Google Play Store releases its own list of top apps every year. It has done the same this year as well.
The first question you might ask is the importance of these lists. What can an app startup or business learn by studying the top Android apps released by Google? Furthermore, what does an app gain from featuring in these lists besides recognition alone?
First, let's learn a little more about the top apps list released by the Google Play Store.
What are Google’s best apps & games lists all about?
Google releases a list of the best apps and games across different categories every year in December. The purpose is to accomplish the goal of every year-end list - highlight the notable events and trends of the year.
Google doesn’t just stop at releasing its own list. It also has a user choice list where Android users can vote on the apps they loved the most.
Every country gets its own localized list of top apps and games.
Why are these lists important?
Appearing on the top apps and games lists can help an app on various different fronts. The obvious advantage is getting free PR from some of the best online publications in the world. This has a direct impact on app downloads, revenue, and a multitude of other KPIs.
These are all the quantifiable advantages of getting features on a top apps or games list. There is a prestige factor here as well. Getting recognition on the biggest app store in the world should be a big deal for any app company.
The advantages for those making it to these lists is obvious. What about the others? What insights can new & budding entrepreneurs draw from these lists?
Take the user choice lists for best apps and games. Someone new to the mobile app space can look at these lists and recognize the type of apps people love the most.
Any kind of market research in the mobile app space should begin with the apps most users vote for in such lists. For example, if a pharmacy app is voted by users as the best app for a given year, it would signal a major shift in user habits and preferences in the pharma tech space. This is only a simple way analysts can extrapolate top apps & games lists every year.
So who did well this year? In the following sections, we will cover the top apps for the year 2020 according to the Google Play Store.
Google Play Store’s Top Apps in 2020 - Which apps made it to the final list?
The Google Play Store has over 2.87 million Android apps on its platform. It is naturally difficult to make it to the top.
Google releases seperate top apps and games lists for each country. The following sections will cover the top apps in the United States.
Best app - Loona’s Bedtime Calm and Relax
The best app is the most prestigious position an app can get. Loona’s Bedtime Calm and Relax got the top spot this year.
The app’s unique take on bedtime stories impressed Google the most. Besides its wonderful app design and seamless execution, Google found Loona’s sleepscape concept especially refreshing and innovative.
A sleepscape is basically a session of narrative storytelling combined with soothing sounds to help people fall into a peaceful sleep.
Loona provides a new sleepscape to users everyday. Each session effectively helps users shut out the outside world and completely reset their minds.
Best Everyday Essentials
Besides the best app, other top app lists are classified based on categories. Best Everyday Essentials is one such category. It contains some of the best mobile apps for the everyday needs of a user.
The pandemic caused a major shift in the everyday routines of people this year. The apps in this list helped users cope and brought greater organization to their lives.
Google chose five popular apps for this category. Each of them significantly helped in bringing structure to the lives of an average user. You might recognize some of them from your everyday dealings.
● ZOOM Cloud Meetings
● Calmaria
● Grid Diary - Journal, Planner
● The Pattern
● Whisk - Recipe Sacer, Meal Planner & Grocery List
Best Hidden Gems
As the name of the list suggests, the apps covered here are still new to the app market and growing their community.
Millions of apps exist on the Google Play Store and billions of people download them every year. Getting noticed is very difficult. It is thus great for seemingly underground apps with a growing community to get direct recognition from Google.
The apps in this list are covered below. You can go ahead and check them out.
● Loona’s Bedtime Calm and Relax
● Tayasui Sketches
● Paperless Post Flyer Invitation Maker
● Cappuccino
● Explorest - Photo Locations
Best Personal Growth apps
Personal growth and self-improvement are not philosophical concepts anymore. They are a burgeoning industry. From bestselling books to most watched videos, personal growth content is everywhere.
It thus makes sense to have a separate category for personal growth apps as well. Most of these apps cover various DIY-type content.
The top personal growth apps for 2020 are-
● Jumprope: How-to Videos
● Paired: Couples App
● Intellect
● Speekoo
● Centr, by Chris Hemsworth
Apps for Good
The apps featured in this list cover those which address a burgeoning social problem or encourage users to adopt better habits. The value these apps bring in solving real world problems is worth every inch of recognition and reward they get.
The apps that made it to the Apps for Good list are-
● Medito
● GreenChoice: Healthy Grocery Shopping
● ShareTheMeal: Donate to Charity and Solve Hunger
Best Apps for Fun
In a stressful year, app users were quick to enjoy fun moments at any time they could. The apps covered here helped users rejuvenate and find a lighter moment in their hectic lives.
● Reface
● Disney Plus
● Bazaart: Photo Editor and Graphic Design
● VITA
● Dolby On: Record Audio & Music
Best App (Users’ Choice) - Disney Plus
Disney Plus won the users’ choice for best app this year. The latest entrant to the streaming space, Disney Plus banked on refreshing new content and nostalgic old content from its famed vault to bring new subscribers.
The success of Disney Plus is further evidence of the potential of subscription-based app monetization models. Anyone just starting out with a new app cannot ignore deploying the subscription model for monetization.
In conclusion
This piece covers the top apps of the year 2020. The value of getting featured on these lists is obvious. However, those trying to grow their app and reach the very top can learn from the very best.
App development is not difficult anymore. You can make your own app without coding now thanks to mobile app builders. The challenge lies in meeting the expectations of the end users. The apps discussed here have done the same to a great extent. It is thus wise to learn from their success.
The lists discussed here are curated for users in the United States. You can visit the Google Play Store to know which app made it to the top in your country.
Five tests your mobile app must pass to do well during the reselling process
Selling a mobile app is never as straightforward as it seems. Ask someone running an ecommerce app how difficult it is to create a framework for consistent product conversions. Now imagine the difficulty of selling an entire app to a prospective buyer.
Clients looking to buy an app have their own reasons to directly purchase an app. Going through app development requires copious amounts of patience, not to mention the incredible technical resources needed to create an app.
Also read: How to create an app in ten simple steps?
App resellers are a direct solution for businesses looking to get an app without going through the troubles of making one. The growth of overall app usage has naturally helped app resellers market their services to a larger audience.
However, selling an app means inviting a lot of scrutiny. Buying an app is a long-term investment from a client’s perspective. It is not a simple matter of buying a product from an ecommerce store.
Clients demand proficiency across various app verticals. This piece provides a complete breakdown on the five tests an app must pass to breeze through the reselling process.
Table of contents
#1 - Design optimality
#2 - Speed and performance
#3 - Reasonable user base
#4 - App testing essentials
#5 - Adherence to app store guidelines
#1 - Design optimality
The short version of this test - the app must look good.
The long version - first impressions matter because they shape the user journey. There are endless examples in the world of technology where design simplicity and user-friendliness have trumped actual competence. The preference for Windows over Linux in the world of operating systems is an example of the same trend.
You cannot hope to get a fair evaluation for an app which has a less than optimal design. The first thing a reseller would see in an app is its overall look and design. The question of features, functions, and performance comes later.
How does one go about creating the ideal mobile app design? There is a lot of literature on getting app design right. The first step is identifying the prevailing trends in the market for a given niche. Each niche has its own design trends. App resellers are better served in working within these market conventions. This helps potential clients understand the app easily. There are a plethora of other things resellers should take care of while designing an app. The following guide provides a complete guide to mobile app design.
Also read: Mobile app design – The Complete Guide to Designing a Mobile app
#2 - Speed and performance
A slow app is the last problem a client wants to deal with. Speed and performance optimization is the most burning issue in the world of websites and mobile apps. Those using app builders can easily address the slow speed of their WordPress mobile app for Android & iOS with the help of add-ons. The same cannot be said for other apps.
Passing the speed and performance test is an absolute essential for app resellers. There is no way they can sell slow and cluttered apps.
A large part of speed and performance issues crop up due to development and design problems. It is thus vital for resellers to work with developers and designers to optimize an app’s performance.
#3 - Reasonable user base
A lot of resellers offer up apps which have no user base or any kind of usage. This is largely done to ensure clients can get their own branding in the app before taking over.
Yes, many clients like to name their app after their own brand. However, resellers can additionally grow some of the apps they create to a few thousand app users.
How does this help? Some clients may find the prospect of creating a base of users from scratch very challenging. By all estimates, they’re right to worry about getting those initial app downloads.
Resellers can thus quote a high price for apps which have a reasonable user base. Clients are also happy to pay more as they get an app with a real and breathing base of users.
This is not something app resellers generally do. However, offering apps with an active user base can seriously attract buyers.
#4 - App testing essentials
Clients don’t just pay big money for an app they like. They do their due diligence in the form of mobile app testing.
There are various app testing techniques which an app is put through. Some of them are listed below-
● Usability testing - The most important form of app testing. Involves testing the overall experience of using the app. Covers areas like mobile navigation, button design and positioning, and basically anything which can improve usability.
● Performance testing - Testing the app in less than ideal connections such as low battery and internet speeds.
● Functional testing - Testing some of the most basic functions of an app
● Interruption testing - Testing app functionality when interrupted by another application. For example, how does an app behave when there’s an incoming call or text?
● Security testing - Testing the app for malicious code and malware. Penetration testing is one form of security testing.
#5 - Adherence to app store guidelines
App stores have their own comprehensive set of guidelines. Apps that don’t meet their guidelines are rejected. In fact, app store rejections are fairly common and a big headache for many budding startups.
App resellers must make sure the app they build meets certain key guidelines. For example, Google has certain limitations regarding the size of app builds it allows on the Play Store. Make sure your Android apps thus meet these guidelines.
The Apple App Store is much more particular about the apps it allows on its platform. Resellers should thus look carefully at their iOS app builds before putting up an app for sale. Adherence to key app store guidelines is essential for a successful reselling process.
In conclusion
This piece provides useful insights on five important markers that are important for successfully reselling an app. These are not the only factors app resellers should worry about. Nonetheless, judicious attention on these five leads to better app evaluations from clients.
App development doesn’t have to be difficult now. In addition to working on these five tests, app resellers must also consider using automated mobile app builders. AppMySite is the foremost brand in this segment and enables any given user to create a WordPress & WooCommerce Android app. It additionally helps in the creation of iOS apps as well.
The iOS 14 update is here - Know about its impact on the mobile app market
The launch of the software updates by Apple have always led to huge turbulence in the mobile app industry. The launch of iOS 14 update is no different when it comes to creating a buzz and widespread impact.
It is ultimately going to influence app related industries, market and product like free app makers, custom iOS app development solutions, mobile app marketing, mobile advertisement and more.
Today, we will give you a brief about how the iOS 14 update will shape and affect them all. So, stay tuned and brace yourself to discover a brief of some astonishing facts related to it.
Suggested Read: How to reduce your mobile app uninstall rate and minimize app abandonments
The major changes and developments
Ever since Apple announced the iOS 14 update in June, there have been many speculations about the major changes. However, the most concrete of them all are as listed below:
#1: No Access to IDFA
Apps’ control over users’ data will get restricted and limited with the launch of this update, thereby widely affecting the app advertisement industry. Initially, users were automatically opted in to share their data and could only make changes to it by modifying the settings.
However, the apps will now have to enable opt-in and opt-out features and explicitly seek users’ permission to get access to their data across the device settings and other apps. This may include data related to user’s location, purchase preferences, usage behavior and more, thereby almost blinding the advertisers.
The app providers and advertisers will get an IDFA (Identifier for Advertisers) alternative with the SKAdNetwork to cover the user and app metrics without affecting or violating user privacy.
Impact: The ad revenues, app installations and app earnings are likely to fall if the brands fail to cope up with the privacy changes.
Suggested Read: Seven app marketing mistakes you can avoid starting now
#2: Reinvented Approach towards Featured Apps
App providers will have to make new ASO strategies as the featured apps section is likely to see a makeover. Unlike iOS 13 where the second app is showed just below the featured card section, the featured apps in iOS 14 will be visible after two app suggestions without any detailed highlighting.
Apps that will appear in the Editorial section will have a “Get” button to enable direct download from the search page. Enhanced spell-check and auto correct will make the apps easily searchable and discoverable. The app submission and review process are also likely to get more standard and better.
Impact: App providers and marketers will have to redesign their ASO (App Store Optimization) techniques to get featured in the special sections of App Stores.
Suggested Read: A complete guide to understanding the concept of App Store Optimization
#3: App Clips for Eye-catching Previews
This unique feature in the iOS 14 update is likely to increase your chances of earning installations and downloads. Here, users will be able to test some features of the app and get a first-hand experience of using the app without actually downloading it first.
Until now, the app listing was all about aesthetics as users could only view the screenshots or watch the video tutorials of the app. With this update, this approach will change as the potential and targeted users will be able to judge the app from and based on a feature point of view.
Impact: Mobile app providers that will manage to lure users based on their preview features will manage to get more downloads and traction.
Suggested Read: Announcement: Now create and preview your mobile apps on a real device
Wrapping Up!
This was all from our side today. Stay tuned to our space and discover more such news and significant tips and tricks to stay ahead in the mobile app industry.
If you are looking for an online solution to convert website to apk for Android and iOS , then sign up for AppMySite right now!
Create and customize premium native apps and publish them to Google Play Store and Apple App Store without coding. Explore the code-free DIY app creators and get started in the app industry now!
