Tips to optimize product images and boost conversions for your shopping app
The advantages of mobile apps have transcended beyond the perks of personal uses and have broadened to incorporate commercial facilities as well. One of the most wowing uses of mobile app technology is that by the eCommerce businesses.
The online app builders like AppMySite are helping businesses in converting their websites to apps and leveraging their mCommerce potential.
If you also own a shopping app, or are planning to build one, you must be aware of the features that play a significant role in driving traffic. This attention to detail can actually lead to empirical profits in terms of revenue, traffic, engagements, app rankings, and more.
One such key aspect of success is the images that you choose to display your products in the app. Read further and find out the best practices you can implement to optimize your product page.
Pictures speak a thousand words
The way you list your products in your shopping app can widely vary depending upon your industry, app category, and other related factors. However, the basic secrets to success and the tips for achieving an organized marketplace, remain the same.
It is evident that pictures are the first thing that catch your users’ attention and can affect their engagement rate as well. When shopping on apps, people make buying decisions based on what they see and thus, you should strengthen this attribute.
The best tips that can help you, have been shared below:
Know your right file type
The file format, size and even the elements and colors that you use in the file, have an impact on the performance of your app. It is important that you determine the right units for each and implement it.
For instance, talking about format; JPEG is good if you want colors to play a dominant role; GIFs can increase load time but can be used for smaller but animated graphic elements; PNG files can be used if you prefer quality over size.
Similarly, the image size (dimensions of the product image) and the file size (space acquired by the file on the server) should be optimized based on what you wish to achieve. Keep the image size big but the file size small if you want it to load fast, and yet be appealing enough.
Put up a dynamic display:
It is important that you don’t get delusional, or confuse your consumers. However, with a smart strategy and a little bit of precaution, you can put creativity into play.
Besides focusing on the detailing, also ensure that the overall picture and the theme of your app is coherent and conforms with your brand image. You can also add catalogs with picturesque collection of products, alongside the product and category images.
Use strategic keywords
Use relevant SEO and ASO friendly keywords when you are naming the image file. For instance, instead of naming it like ‘File 123456.jpg’, use phrases like ‘Kids-dress-pink-01.jpg’.
Also be precise in your Alt text (descriptive text for visually impaired users) and use keywords where you can. It will also help you with the visibility and ranking of the app.
Attractive thumbnails are a must
Thumbnails, if attractive and eye-catching, can hook the attention of your users and compel them to open and view the product, and then purchase it. Design enticing thumbnails that invoke interest in the customers.
Thumbnails also play the most crucial role when you are trying to upsell and cross-sell multiple products. Hence, it can also increase the basket size and give a boost to your revenue.
Conduct ample A/B testing
It is important that you test the aesthetic and technical aspects of your app with some sampled users, before making it live for all. The hit and trial method works best if you are not sure about the display of your products and want to test it first.
Hire design and photography experts to provide you with multiple options for your image collection. Proceed to test the best of the images and seek feedback for all. Choose whatever works best for you and make your call accordingly.
Create an aesthetic and robust app!
As discussed above, aesthetics can play a major role in attracting more traffic and getting higher conversions. Hence, it is important that the app you create has a strong visual appeal and is loaded with soothing pictorial representations.
You can achieve this without much hassle, if you create app with AppMySite Shopify mobile app builder. It is the best and the most wholesome code-free DIY app building solution that enables you to create elegant and high-performing apps.
It comes with a dashboard for customizing the layout and a free image library to help you get pictures with a click. There’s literally no reason to wait any more, when you have such a solution, just a ‘sign up’ away.
Register now and start building your app instantly. Beautify it with elegant product images and build your brand niche in the sphere of mCommerce. Get going!
