Best tips to create an eye-catching logo for your mobile app
The impact of mobile technology is growing in our lives and apps are running our world. There are millions of apps already present on the app stores and numerous more are getting added each day.
It is a fact that if you wish to achieve absolute success and ensure roundabout growth, you must tap into the mobile app industry. You can easily convert your website into app with an online tool like AppMySite and join the league of mobile-friendly businesses and brands.
However, in order to captivate the attention of people and also to make your app stand out in the app stores and on the users’ phone, you must make it enriching. It is the attention to detail that will help you in creating an alluring app.
In this process, many features come into play that hold quite a lot of significance but often remain neglected. One such feature is the mobile app logo. Stay tuned and discover the top industry tactics for designing your app logo.
App Logo: The identity of your brand
App logo can be defined as the identity of your mobile business. While an app icon primarily serves the purpose of app recognition only, the importance of app logo goes beyond that.
Just like the business or the brand logo, the logo of your app is the pictorial or animated representation of your brand. It holds a direct, hidden or abstract identity of your brand and can also portray your mission and vision.
In fact, you can also use your brand logo as your app logo as the purpose is same: Catch the attention of the consumers. However, you must ensure that it is chiseled and carved to suit to mobile devices and is capable enough to hold the attention of mobile based consumers.
Suggested Read: Importance of app icons – The most overlooked element of a mobile app design
Factors that determine total success
When designing the app logo from scratch, you must be aware of your business objectives, target audience, app distribution platform and more. Besides, there are numerous other factors related to app logo designing that determine and impact the success of your app.
Explore the factors discussed below and ensure that you cover all of it as you design your app logo:
Creative Elements
The appearance and orientation of your app logo is the first and foremost thing that catches the attention of your potential or existing app users. Hence, lay special emphasis on all the creative elements like shape, size, color scheme, contrast, image, text, font etc. Every element depicts a potent message and deep embedded meaning, so choose yours accordingly.
Scalability and Adaptability
Besides creative elements, pay attention on the dimensions and adaptability of the elements too. For instance, the logo should be distinctly visible on all devices and the elements should not lose their original texture, layout, value, etc. The foreground should be in contrast with the background, if any, and suit all devices, themes, settings, etc.
Brand Recognition and Exclusivity
It is important to ensure that the logo merges with, and suits to the device on which the app is viewed or downloaded. However, it is also important that it makes your app distinctly stand out amidst all other apps present alongside. The appearance should also be unique, yet consistent and in coherence with your brand image. This will catch and hold the attention of all the users.
A/B Testing
Testing the design elements of your app is as important as testing its performance and features. Finalize few logo samples that adhere to your quality standards and allow people to view and rate each. You can experiment with all relevant combinations of themes also. Thereafter, choose the logo that gets the most positive reviews, looks best and catches maximum attention.
Make your mark in the mobile industry!
This was our brief tour about the best practices for designing the perfect app logo for your brand. You can also check out the industry trends and see what your competitors are doing.
This, coupled with the tips above, will help you to proceed in the right direction. Learn from everyone but innovate your own ideas. You can follow our blogs and tutorials to get regular updates of more such informative content.
If you still don’t have an app for your store, then build one with AppMySite premium Shopify mobile app builder in an affordable and seamless way. Design the best app with the most eye-catching features and elements, and make your mark in the mCommerce industry.
