Five tests your mobile app must pass to do well during the reselling process
Selling a mobile app is never as straightforward as it seems. Ask someone running an ecommerce app how difficult it is to create a framework for consistent product conversions. Now imagine the difficulty of selling an entire app to a prospective buyer.
Clients looking to buy an app have their own reasons to directly purchase an app. Going through app development requires copious amounts of patience, not to mention the incredible technical resources needed to create an app.
Also read: How to create an app in ten simple steps?
App resellers are a direct solution for businesses looking to get an app without going through the troubles of making one. The growth of overall app usage has naturally helped app resellers market their services to a larger audience.
However, selling an app means inviting a lot of scrutiny. Buying an app is a long-term investment from a client’s perspective. It is not a simple matter of buying a product from an ecommerce store.
Clients demand proficiency across various app verticals. This piece provides a complete breakdown on the five tests an app must pass to breeze through the reselling process.
Table of contents
#1 - Design optimality
#2 - Speed and performance
#3 - Reasonable user base
#4 - App testing essentials
#5 - Adherence to app store guidelines
#1 - Design optimality
The short version of this test - the app must look good.
The long version - first impressions matter because they shape the user journey. There are endless examples in the world of technology where design simplicity and user-friendliness have trumped actual competence. The preference for Windows over Linux in the world of operating systems is an example of the same trend.
You cannot hope to get a fair evaluation for an app which has a less than optimal design. The first thing a reseller would see in an app is its overall look and design. The question of features, functions, and performance comes later.
How does one go about creating the ideal mobile app design? There is a lot of literature on getting app design right. The first step is identifying the prevailing trends in the market for a given niche. Each niche has its own design trends. App resellers are better served in working within these market conventions. This helps potential clients understand the app easily. There are a plethora of other things resellers should take care of while designing an app. The following guide provides a complete guide to mobile app design.
Also read: Mobile app design – The Complete Guide to Designing a Mobile app
#2 - Speed and performance
A slow app is the last problem a client wants to deal with. Speed and performance optimization is the most burning issue in the world of websites and mobile apps. Those using app builders can easily address the slow speed of their WordPress mobile app for Android & iOS with the help of add-ons. The same cannot be said for other apps.
Passing the speed and performance test is an absolute essential for app resellers. There is no way they can sell slow and cluttered apps.
A large part of speed and performance issues crop up due to development and design problems. It is thus vital for resellers to work with developers and designers to optimize an app’s performance.
#3 - Reasonable user base
A lot of resellers offer up apps which have no user base or any kind of usage. This is largely done to ensure clients can get their own branding in the app before taking over.
Yes, many clients like to name their app after their own brand. However, resellers can additionally grow some of the apps they create to a few thousand app users.
How does this help? Some clients may find the prospect of creating a base of users from scratch very challenging. By all estimates, they’re right to worry about getting those initial app downloads.
Resellers can thus quote a high price for apps which have a reasonable user base. Clients are also happy to pay more as they get an app with a real and breathing base of users.
This is not something app resellers generally do. However, offering apps with an active user base can seriously attract buyers.
#4 - App testing essentials
Clients don’t just pay big money for an app they like. They do their due diligence in the form of mobile app testing.
There are various app testing techniques which an app is put through. Some of them are listed below-
● Usability testing - The most important form of app testing. Involves testing the overall experience of using the app. Covers areas like mobile navigation, button design and positioning, and basically anything which can improve usability.
● Performance testing - Testing the app in less than ideal connections such as low battery and internet speeds.
● Functional testing - Testing some of the most basic functions of an app
● Interruption testing - Testing app functionality when interrupted by another application. For example, how does an app behave when there’s an incoming call or text?
● Security testing - Testing the app for malicious code and malware. Penetration testing is one form of security testing.
#5 - Adherence to app store guidelines
App stores have their own comprehensive set of guidelines. Apps that don’t meet their guidelines are rejected. In fact, app store rejections are fairly common and a big headache for many budding startups.
App resellers must make sure the app they build meets certain key guidelines. For example, Google has certain limitations regarding the size of app builds it allows on the Play Store. Make sure your Android apps thus meet these guidelines.
The Apple App Store is much more particular about the apps it allows on its platform. Resellers should thus look carefully at their iOS app builds before putting up an app for sale. Adherence to key app store guidelines is essential for a successful reselling process.
In conclusion
This piece provides useful insights on five important markers that are important for successfully reselling an app. These are not the only factors app resellers should worry about. Nonetheless, judicious attention on these five leads to better app evaluations from clients.
App development doesn’t have to be difficult now. In addition to working on these five tests, app resellers must also consider using automated mobile app builders. AppMySite is the foremost brand in this segment and enables any given user to create a WordPress & WooCommerce Android app. It additionally helps in the creation of iOS apps as well.
