Use push notifications to leverage the performance of your Shopify mobile app

The world is experiencing the power of mobile technology like never before and mobile apps have become an indispensable part of our lives. Businesses are using this opportunity to the fulling by creating eCommerce apps.

Anyone with a WordPress, WooCommerce or Shopify website can easily build an app with tools like AppMySite online app creator. However, the real game begins after the app is launched.

Push notifications can help a great deal in leveraging the performance and the traffic for your mobile app. Read further and discover more about this small but smart sales tool.

The extensive reach of mobile app push notifications

Push notifications are the short informative or descriptive messages, used to communicate with the targeted audience. It has different relevance and uses in different sectors & industries.

The eCommerce businesses usually send push notifications to:

• Inform customers of new offers, updates, sales campaigns

• Interact with new and lapsed customers for driving them

• Seek reviews, ratings or feedback from existing customers

• Simply engage with customers for boosting brand recall value

Mobile app push notifications have a range of benefits over other communication tools. It is crisp and concise and thus, gathers more useful attention. The range of benefits of this tool can be vouched for, due to many factors.

In fact, mobile app push notifications:

• Have higher attention & click through rates

• Boost app retention rates by 20% or more

• Can be more beneficial than email marketing

• Can decrease cart & app abandonment rates

• Are considered useful by 70% mobile phone users

• Stimulate traffic and increase sales & revenue

How to use push notifications significantly & smartly

Push notifications, when used strategically, can work like magic for your eCommerce apps. It can increase the sales of your products and also attract more traffic with higher session time.

While banking sector uses push notifications more frequently, any industry like the healthcare, fashion or even generic supermarket stores, can amp up their performance with mobile app push notifications. 

The best tips for using push notifications have been discussed below:

Research & Study your Targets:

If you do not want to waste your energy, resources & efforts, then consider research as mandatory. Do not send push notifications to users that does not concern them. Conduct audience sampling and send the right messages to the right users.

Always consider factors like age, location, background, purchase pattern, & more, and time your messages rightly. Create different campaign for different people. For instance, you can categorize campaigns according to different motives like: promoting new offers, engaging first time customers, re-engaging lapsed customers, or more.

Personalize & Emotionalize:

It has been observed that personalized notifications can attract 800% engagement. So, add this personal and emotional touch in your messages and the contents of it. Send it in a measured frequency and add value to it.

You can also send customised messages to consumers about special offers, loyalty programs, or even wishes on festivals & their special days. Serve them what they feel is important for them and your brand will get recognized in ways you can’t even imagine.

Include Call to Action prompts:

CTA prompts can generate immediate results and attract impulsive buyers, when used creatively in push notifications. If your message is intended to invoke some action from the consumers’ end, be clear about that.

Include compelling CTA (Call to Action) prompts like ‘Install’, ‘Buy’, ‘Click to know more’, etc. Back your message with ample eye-catching elements, like images, statistics, social proof & videos, if necessary. Also, emphasize on your USP (Unique Selling Proposition) and brand name.

Build an app and engage more with your customers

Now that you are aware of the benefits of using push notifications to boost the performance & engagements for your mobile app, it’s time you start implementing it.

However, is you still do not have an app for your website, get one first. Build Shopify app with AppMySite. All you need is to sign up for the platform, create & customize your app for free, and publish it on the stores of your choice.

It is absolutely code-free and comes with a range of added benefits including a free push notifications dashboard. Here, you can easily create, send and schedule push notifications without bearing any additional charges.

There’s no need to wait now! Enter the mobile market with a fully featured app and steer to success. Get going!