The iOS 14 update is here - Know about its impact on the mobile app market - Mobile App Without Coding

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The launch of the software updates by Apple have always led to huge turbulence in the mobile app industry. The launch of iOS 14 update is no different when it comes to creating a buzz and widespread impact.

It is ultimately going to influence app related industries, market and product like free app makers, custom iOS app development solutions, mobile app marketing, mobile advertisement and more.

Today, we will give you a brief about how the iOS 14 update will shape and affect them all. So, stay tuned and brace yourself to discover a brief of some astonishing facts related to it.

The major changes and developments

Ever since Apple announced the iOS 14 update in June, there have been many speculations about the major changes. However, the most concrete of them all are as listed below:

#1: No Access to IDFA

Apps’ control over users’ data will get restricted and limited with the launch of this update, thereby widely affecting the app advertisement industry. Initially, users were automatically opted in to share their data and could only make changes to it by modifying the settings.

However, the apps will now have to enable opt-in and opt-out features and explicitly seek users’ permission to get access to their data across the device settings and other apps. This may include data related to user’s location, purchase preferences, usage behavior and more, thereby almost blinding the advertisers.

The app providers and advertisers will get an IDFA (Identifier for Advertisers) alternative with the SKAdNetwork to cover the user and app metrics without affecting or violating user privacy.

Impact: The ad revenues, app installations and app earnings are likely to fall if the brands fail to cope up with the privacy changes.

#2: Reinvented Approach towards Featured Apps

App providers will have to make new ASO strategies as the featured apps section is likely to see a makeover. Unlike iOS 13 where the second app is showed just below the featured card section, the featured apps in iOS 14 will be visible after two app suggestions without any detailed highlighting.

Apps that will appear in the Editorial section will have a “Get” button to enable direct download from the search page. Enhanced spell-check and auto correct will make the apps easily searchable and discoverable. The app submission and review process are also likely to get more standard and better.

Impact: App providers and marketers will have to redesign their ASO (App Store Optimization) techniques to get featured in the special sections of App Stores.

#3: App Clips for Eye-catching Previews

This unique feature in the iOS 14 update is likely to increase your chances of earning installations and downloads. Here, users will be able to test some features of the app and get a first-hand experience of using the app without actually downloading it first.

Until now, the app listing was all about aesthetics as users could only view the screenshots or watch the video tutorials of the app. With this update, this approach will change as the potential and targeted users will be able to judge the app from and based on a feature point of view.

Impact: Mobile app providers that will manage to lure users based on their preview features will manage to get more downloads and traction.

Wrapping Up!

This was all from our side today. Stay tuned to our space and discover more such news and significant tips and tricks to stay ahead in the mobile app industry.

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