How to use YouTube for mobile app promotion: Top industry secrets for 2020

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The revolution of the mobile industry has allowed businesses to expand and get organized for better. Innovative marketing tools are also helping brands in promoting their app and acquiring customers. 

Getting an app for a website has also become easier and affordable. You can use AppMySite WooCommerce App builder to make your app without coding and publish it on your preferred stores.

Read further and discover how you can use YouTube, the most popular video streaming platform to promote your app. Stay tuned and learn the best tips and tricks to stay ahead of your competitors. 

Benefits of advertising on YouTube

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YouTube, ever since its launch, has evolved constantly and has become a hit among masses. It allows users to upload, view, rate, share, report and comment on videos, and also to place ads, create playlists, and more. 

People have devised unique ways of using it as more than just a video streaming platform and it is being widely harnessed by the marketing industry. There are a range of benefits that make it a viable tool for advertisement and promotion.

The best advantages of using YouTube to promote your app are as listed below:

Humongous Reach:

Almost one-third of the total number of netizens use YouTube regularly and watch billions of videos daily. In fact, the watch time of videos is higher on this platform, as compared to Facebook and Netflix combined. This graph of the YouTube family consisting of viewers, channels, subscribers, and more, is constantly rising and when approached smartly, can lead to maximum conversions.  

Smart Tools & Features:

Ever since the launch of the platform, it has been consistently evolving and catering to the personal and professional needs of the internet users. It is equipped with a range of features that are being regularly honed and updated. It can help you in placing the videos viably and targeting the right people based on topics, keywords, demographics, categories, and more.  

Affordable Execution:

YouTube is a cost-effective platform as it is free to use in general. Even for placing advertisements and for running campaigns, you do not need to burn a hole in your pocket. In fact, it can be all curated according to your budget, video scale & quality, targeted viewership and your overall business goal.  

Quantifiable Outcomes:

The best thing about advertising on social media platforms is that you get immediate feedback in forms of quantifiable data. You can monitor the viewing patterns and the reviews of the consumers for carrying out detailed analysis. The entire process is also quite result-driven and you often get charged only when the desired action is committed by the users.  

Types of advertisements to choose from 

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The best thing about YouTube advertisement is that there is no limit to the creativity and utility. Depending on your creative ideas, you can harness it in the ways you want to. 

You can simply create your own channel and invite consumers to subscribe to it. You can then post informative and entertaining videos about your brand app, your products, offers, deals, discounts, or more. Else, you can use others’ space, that is already popular and promote your app there.

You can also choose from the list of options below: 

Typical Video Ads:

Here, we are talking about the ads that you might have often seen at the start (Pre-roll ads) or in the middle (Mid-roll ads) of a YouTube video while watching it. Once you have enabled video monetization, you can proceed to create an ad of your choice and market your app in it. The most popular categories (video formats) of YouTube ads are: Display adsOverlay adsSkippable video adsNon-skippable video adsBumper Ads and Sponsored Card Ads.  

Affiliate Promotions:

Affiliate marketing has become quite a popular craze amidst marketers these days. You can opt for this technique and look for relevant affiliate partners. For instance, if you sell mobile phones and gadgets on your app, you can partner with a tech blogger and place your app ads in their videos. This will build and boost your brand value & trust, and open new dimensions of growth and extension for you. 

Influencer Marketing: 

This format is quite interesting and captures many eyeballs. It has become quite popular amongst marketers these days. You can partner with influencer vloggers or content creators who enjoy a good number of following. You can then pay or favour them in other ways, and ask them to talk about your mobile app in their content. This will also help you in building social proof.  

Tips of implementation for best results 

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Now that you are aware of the primitive aspects of YouTube marketing, you can proceed to implement your app promotion ideas. The best approach is to sell without selling and promote your product like a story that your users crave to listen and get absorbed into.

Follow the tips and tricks listed here to make the most out of your resources: 

Conduct extensive research:

Research plays a key role in harnessing your potential to the fullest and directing your efforts in the right direction. Hence, before you actually jump onto executing your efforts, draft a strong plan. Fathom your budget, your marketing goals, the scope of your app, your target audience, and other factors akin.  

Create eye-catching content:

The quality of your content will determine the success of your ad & marketing campaign. Else, people will not even bother to watch the entire video, let alone downloading your app. To avoid this, spend extra time and efforts in perfecting your content. Keep the video short and crisp and highlight your important features. Create compelling thumbnails, high quality videos and attractive content that hooks your viewers and converts them into consumers.  

Optimize with multiple tools:

To ensure maximum reach, you must understand and implement the nuances of video content optimization. For instance, write compelling copies, titles & descriptions, embed links, use and tag relevant keywords, give due credits and place CTA (Call to Action) prompts. Also, do not forget to explore the additional viable tools of YouTube that can ensure maximum exposure, before and after you publish your content.  

Spread it in the right places:

It is important to find relevant channels that identify with your business & marketing goals or are somewhat related to it. Besides choosing one of the popular video ad formats listed in the section above, target profitable channels as well. Also, cross-promote and market your video ad campaign on other social media platforms like Facebook, Twitter, etc. You can also send marketing messages and notifications to customers.  

Analyze feedback & reinvent:

Every endeavour or marketing campaign, has its peak and low points. There will be things that will work great for you, while there will also be factors that might fail to favour you. Either ways, it will be learning experience and help you get better every time. Hence, it is important that you study the feedback of the people and analyze the empirical data related to your performance. Set new goals and derive new marketing ideas accordingly.

 Increase your app installnow 

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If you are intrigued by the benefits of elevating your app popularity with YouTube marketing, it’s time to proceedHowever, to get the desired results, you must have an amazing app first.

Build one instantly with tempting layout and extra ordinary features without coding. Take the smarter road, and sign up for AppMySite, free online app maker for android and iOS. Proceed to build your app and customize the layout as you simultaneously preview it.

When satisfied, upgrade and publish your app and market it amongst the netizens. Catalyze the number of downloads by implementing the YouTube app promotion techniques discussed above. 

Successful business & marketing is all about the right efforts, in the right quantity & direction, taken at the right time. So, do not delay in creating and promoting your app. Go ahead and claim your space now!